Airtel has partnered with U.S.–based AI company Perplexity to offer all Airtel customers—including prepaid, postpaid, broadband, and DTH users—a free one-year subscription to Perplexity Pro, normally worth about ₹17,000 annually The Economic Times
- Open the Airtel Thanks app.
- Navigate to Rewards and OTTs (or Subscriptions).
- Tap Claim Now under the Perplexity Pro offer and follow the prompts to proceed and activate the subscription AirtelMoneycontrolThe Times of India.
This offer is available between July 17, 2025, and January 17, 2026 AirtelThe Times of India.
What Is the Perplexity App?
A Smart, Source-Cited AI-Powered Search Assistant
Perplexity is an AI-driven search engine that synthesizes answers from real-time web content using large language models. It delivers conversational responses with citations, allowing users to verify and explore sources directly Wikipedia.
Key Offerings
- Free Version: Basic AI-powered searches, limited advanced features.
- Pro Version (Perplexity Pro): Richer capabilities including:
- Access to advanced AI models like GPT‑4.1, Claude, Gemini, Grok, Sonar, and more AirtelMoneycontrolThe Times of IndiaRedditWikipedia.
- File analysis (PDFs, Word docs, etc.) AirtelMoneycontrolWikipedia.
- Image generation (turn words into visuals) AirtelThe Times of IndiaWikipedia.
- Model selection, letting power users choose their preferred AI model per task The Times of IndiaWikipedia.
- Perplexity Labs—an experimental suite for idea generation and exploration The Times of IndiaWikipedia.
- Advanced research abilities, including deep dive sessions and more searches The Times of IndiaRedditWikipedia.
Other Noteworthy Features
- Perplexity Assistant: A multimodal AI assistant (live as of Jan 2025) that works across apps—scheduling, contextual tasks, camera-based info retrieval, available on Android & iOS Cinco DíasWikipedia.
- Comet Browser: An AI-integrated browser built on Chromium, launched July 2025, designed for seamless generative search experiences WikipediaAxiosFinancial Times.
- Shopping Hub: A U.S.–launched feature where Pro users can search for and buy products via AI-powered recommendations and one-click checkout RedditWikipedia.
- Finance Tab: Provides free access to Indian stock market and crypto data for users — helpful for quick financial insights The Economic Times.
Legal and Ethical Controversies
While innovative, Perplexity has faced scrutiny:
- Copyright & Trademark Disputes: Accused by media outlets like The New York Times and Dow Jones of unauthorized content use and by Perplexity Solved Solutions over trademark infringement Wikipedia.
- Ethical Crawling Concerns: Reports suggest Perplexity may ignore
robots.txtrestrictions via undisclosed crawling methods. Cloudflare even likened its approach to that of “North Korean hackers” Wikipedia.
Summary: Why Perplexity Stands Out
Perplexity combines AI’s natural-language prowess with real-time web search, offering transparent, citation-backed answers. Its Pro subscription delivers next-level tools—model flexibility, file and image processing, and contextual assistants—making it ideal for students, professionals, creatives, and power users alike.
The Airtel partnership now provides a full year of these advanced features—for free—making it a compelling value, especially with tools that could otherwise cost ₹17,000 annually.
Quick Recap
| Feature | Details |
|---|---|
| Eligibility | Airtel prepaid, postpaid, broadband & DTH customers |
| Offer Period | July 17, 2025 – January 17, 2026 |
| Subscription Value | ₹17,000/year |
| Pro Features | Advanced models, file analysis, image generation, etc. |
| Best Suited For | Deep research, productivity, creative tasks |
| Controversies | Copyright, crawling ethics |
Final Thoughts
If you’re an Airtel user, this is a smart time to explore cutting-edge AI search without any cost. Perplexity’s Pro layer can significantly enhance research, content creation, decision-making, and AI exploration across tasks. Just use the Airtel Thanks app to claim it before January 17, 2026.
Whether you’re a student, a working professional, or just curious about the latest AI tools, this offer opens the door to premium-level AI capabilities for free. Take advantage of this opportunity to simplify complex tasks, gain faster insights, and boost your productivity using one of the most advanced AI search assistants available today.